PT PLN wants to improve the quality and performance of public relations in all units.

To measure mass media perceptions of PT PLN, understand communication gaps, and formulate strategic recommendations.

Successfully identified top-performing PR units, highlighted communication gaps, and delivered measurable recommendations for improvement.

As Indonesia’s Mining Industry Holding, MIND ID requires a comprehensive communication strategy and blueprint to strengthen its reputation and achieve business objectives in global landscape.

To develop a comprehensive communication and media strategy for MIND ID in 2023, 2024 and 2025, outlining clear objectives, communication focus areas, positioning tactics, key messages, and KPI.

MIND ID successfully to communicate more effectively, build stronger relationships, and achieve its strategic objectives.

As a massive State-Owned Enterprise facing specific “reputational blind spots,” Pertamina requires an end-to-end digital listening framework to monitor complex energy issues and counter the rapid spread of misinformation that often outpaces traditional verification

To integrate continuous Social Media Listening with Predictive Reporting, transforming vast digital data into actionable intelligence. The goal is to monitor real-time conversations across major platforms while utilizing historical patterns to detect emerging issues and provide early-warning foresight for proactive communication strategies.

Pertamina successfully anticipates sentiment shifts and reputational risks, enabling the timely deployment of mitigation strategies and ensuring the company controls its own narrative in the digital landscape

As Indonesia’s toll road leader, Jasa Marga requires a data-driven framework to navigate rapid digital transformation and the shifting bureaucratic landscape under Danantara

To reposition Jasa Marga from a physical infrastructure operator into a Global Investment Company through a comprehensive communication audit and strategic blueprint.

Strengthened corporate reputation and achieved strategic business goals through integrated digital innovation and proactive stakeholder engagement.

Taspen Life requires a data-driven communication strategy to address low brand awareness and build essential trust within the competitive Indonesian Civil Servant (ASN) insurance segment.

To measure market recognition levels (Top of Mind) and develop a comprehensive 3-year branding roadmap to enhance brand value within the ASN ecosystem.

The project delivered a new brand foundation themed “Setia Melayani, Setia Melindungi” (Faithfully Serving, Faithfully Protecting), a 3-year strategic communication plan, and specific action plans for digital revamp and community engagement to effectively bridge the gap between ASN needs and company services.

Managing public perception is crucial for a government body handling national welfare. To proactively manage its reputation and identify emerging social issues, Kemensos needed a comprehensive understanding of mass and social media conversations sentiment related to its institutional activities and strategic programs.

To analyze public sentiment, media coverage, and digital discussions to understand institutional perception, identify emerging trends, and mitigate potential risks, and opportunities to the ministry’s reputation.

Through daily social media listening, Kementerian Sosial successfully mitigated reputation risks, measured campaign effectiveness, gained deeper insights into public sentiment, benchmarked conversations against competitors, and enhanced content strategy.

BNN needs valid data on public trust and perception to evaluate its national programs and adapt its communication strategies to modern digital and social dynamics.

To comprehensively measure public satisfaction and institutional performance in narcotics prevention, eradication, and rehabilitation, while identifying key areas for policy and service improvement.

BNN successfully achieved a “Very Good” rating with an index of 3.58 (Score 89.50), reflecting a significant performance increase from 2024 and providing a data-driven roadmap for more effective drug-free national strategies in 2025.

KirimAja, a logistics service provider, under Garuda Indonesia, faced challenges in defining the right market segmentation, targeting, and positioning. This lack of clarity hindered their efforts to significantly boost customer acquisition.

To drive a substantial increase in customer acquisition by designing a comprehensive 360-degree marketing campaign strategy.

This strategic approach enabled KirimAja to optimize its marketing efforts and achieve significant customer acquisition growth.

PT Pelita Air needs to develop a strategic communication plan to enhance corporate reputation and build trust through consistent positive media visibility.

To evaluate media perception (Awareness, Perception, and Projection) and map relevant outlets to establish a baseline for the company’s communication strategy blueprint.

Pelita Air identified a 56% ‘Brand Recall’ awareness level with a predominantly neutral sentiment, enabling the creation of a 2024 Media Communication Roadmap and structured Newsroom Management framework.

Understanding public perception and online conversations is crucial for any business, especially for a leading financial institution like Bank Mandiri. To proactively manage its brand reputation and identify emerging trends, Bank Mandiri needed a comprehensive understanding of online conversations and sentiment related to its brand and services.

To analyze public sentiment, media coverage, and customer discussions to understand how to perceived in the market and identify emerging trends, potential risks, and opportunities for brand reputation.

Through daily social media listening, Bank Mandiri successfully mitigated reputation risks, measured campaign effectiveness, gained deeper insights into public sentiment, benchmarked conversations against competitors, and enhanced content strategy.

Managing public perception is a top priority for PLN UID Kaltimra, especially as the primary energy provider for the development of the New Capital City (IKN). To proactively manage its reputation and stay ahead of regional operational issues, PLN UID Kaltimra requires a deep understanding of mass and social media conversations regarding power reliability, electrification progress, and customer service performance across East and North Kalimantan.

To analyze public sentiment, media coverage, and digital discussions to understand corporate perception, identify emerging regional trends (such as power outage patterns or infrastructure demands), and mitigate potential risks and opportunities to the company’s reputation in the Kaltimra region.

Through daily social media listening and media analysis, PLN UID Kaltimra successfully mitigated reputation risks during technical disruptions, measured the effectiveness of electrification campaigns, gained deeper insights into customer sentiment, and enhanced its content strategy to better engage with the local community and stakeholders.