Portfolio
Explore selected research projects that have empowered organizations with actionable insights and strategic recommendations.
PLN
Media Perception Survey
Background
PT PLN wants to improve the quality and
performance of public relations in all units.
Objective
To measure mass media perceptions of PT PLN,
understand communication gaps, and formulate
strategic recommendations.
Result
Successfully identified top-performing PR units,
highlighted communication gaps, and delivered
measurable recommendations for improvement.
MIND ID
COMMUNICATION STRATEGY & BLUEPRINT
Background
As Indonesia’s Mining Industry Holding, MIND ID requires a comprehensive communication
strategy and blueprint to strengthen its reputation and achieve business objectives in
global landscape.
Objective
To develop a comprehensive communication and media strategy for MIND ID in 2023, 2024
and 2025, outlining clear objectives, communication focus areas, positioning tactics,
key messages, and KPI.
Result
MIND ID successfully to communicate more effectively, build stronger relationships, and
achieve its strategic objectives.
PERTAMINA
SOCIAL MEDIA LISTENING & PREDICTIVE REPORT
Background
As a massive State-Owned Enterprise facing specific “reputational blind spots,”
Pertamina requires an end-to-end digital listening framework to monitor complex energy
issues and counter the rapid spread of misinformation that often outpaces traditional
verification
Objective
To integrate continuous Social Media Listening with Predictive Reporting, transforming
vast digital data into actionable intelligence. The goal is to monitor real-time
conversations across major platforms while utilizing historical patterns to detect
emerging issues and provide early-warning foresight for proactive communication
strategies.
Result
Pertamina successfully anticipates sentiment shifts and reputational risks, enabling the
timely deployment of mitigation strategies and ensuring the company controls its own
narrative in the digital landscape
